The Super Bowl is only a few weeks away, and one of the highlights of the game has nothing to do with sports. SuperBowl commercials have practically become their own event, and many automakers spend millions to reserve their 30- or 60-second spots during one of the most highly-televised events in America. Last year, Volkswagen released the first teasers for the redesigned 2012 Beetle, which caused quite a stir.

This year, Audi could steal the commercial spotlight when it comes to cars. The German automaker has been running 60-second commercials during the football game for the past five years, and the 2012 ad will put emphasis on Audi's signature LED headlights and the new 2013 S7 sedan.

"With LED, there's no mistaking an Audi," said Scott Keogh, the chief marketing officer for Audi of America. "Since pioneering the technology nearly 10 years ago, LED lights have established the Audi persona and have become one of the most recognizable features on the road. Like our LEDs, this year's Super Bowl spot will be unmistakeably Audi."

Seeing commercials for new cars may make some drivers want to trade in their current rides and upgrade. However, budgets and timing may not yet allow motorists to do so. In the mean time, an extended warranty can help to preserve a vehicle's resale value.