---
title: Low sales of new Fiat prompt new advertising strategy
description: Low sales of new Fiat prompt new advertising strategy
---

# Low sales of new Fiat prompt new advertising strategy

[ admin ](https://www.trueautoprotection.com/auto-warranty-and-maintenance-blog/author/admin)  Aug 11, 2012 8:53:00 AM

 

Sales of the 2012 model of the sport subcompact Fiat 500 are well below the projected goal of 6,000 units per month set by thecar company's chairman Sergio Marchionne. The blame is being placed on the third-party advertising agency, Impatto, and not the car itself, according to Advertising Age.

"I don't think we have a car problem, I think we have an awareness problem," Fiat's chief marketing officer, Oliver Francois, told AdAge.

Fiat's first national advertising strategy began a few weeks ago, with a commercial featuring pop icon Jennifer Lopez, Auto Blog reports. The 30-second commercial was taken from the music video for J Lo's latest single, Papi, and features the diva racing around a city in a 500c – top down, of course.

The commercial ends with two dancers lifting Ms. Lopez out the top of the 500 and placing her on the hood, where she danced briefly in high heels. Stilettos can really damage the finish of a car, so anyone who is planning to replicate J Lo's moves should consider investing in an [extended warranty](http://www.compassautowarranty.com/) first. This way they can have the damages repaired, without paying a fortune, and the driver's wallet will be protected next time their car needs a tuneup or more autobody work.

 

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