Mazda and Instagram are working together.
Mazda Motor Corporation is creating sponsored ad campaigns on Instagram. Sales from the mobile advertising campaign focus on interacting with consumers. With each post, users interest is peaked. This leads users to navigate the Mazda web site, as well as connect them with local dealers and special offers. All of which maximize sales.
Source: (@MazdaUSA Instagram)
“Social is a noisy space and brands can be drowned out,” said Gary Schwartz, president and CEO of Impact Mobile. “Last year, Mazda blazed a promotional trail with its The Long Drive Home Instagram puzzle" Source (Mobile Commerce Daily).
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